The Most Important Question in Business…
Is “How good is your word?”
How good do people think it is? Is it impeccable?
It is true in deal-making…
Because lawyers are costly and inefficient compared to genuine good faith.
It is true in customer relationships…
Because a brand is nothing more than a promise. It might be a good one, or not so good.
And it is true in leadership…
Because leadership is about engaging your people’s hearts in their work. And they won’t let you close to their hearts if they cannot count on your word.
It is true to some extent in relationships beyond business… but those are not my area of expertise.
