Your effectiveness in relationships depends on how much people see you as living by your word. Where they see it strongly, people trust you more, listen more closely to you, and allow you to influence them. This form of credibility is necessary to lead, to sell, and to address conflicts. It shows up on the bottom line as the integrity dividend -- and I can prove it.
But managing credibility is not a trivial challenge; it is hard work. Most of us undermine the power of our words in a thousand small and large ways.
This website, the book, the organization, and I are dedicated to helping managers and companies build credibility so they can earn more of the integrity dividend.